work

about me

contact me

work

about me

contact me

Download resume

LeagueApps Landing Pages

LeagueApps Landing Pages

LeagueApps Landing Pages

LeagueApps Inbound Sales Landing Page

project type

Landing Page Design

my role

Lead Marketing Designer

project overview

This ongoing project focused on designing landing pages for LeagueApps to keep the brand consistent while attracting customers interested in different parts of the product. The goal was to create clear, conversion-focused pages that increased form fills and improved demo attendance. The result was a repeatable approach to landing pages that balanced product overview, social proof, and strong calls to action, giving marketing and sales a reliable foundation for campaigns over time.

challenge

Different product areas needed dedicated landing pages that spoke to distinct customer needs, without fragmenting the brand or creating inconsistent experiences. At the same time, existing pages weren’t optimized for conversion or demo follow-through. We needed to improve form fill rates while also addressing drop-off between booking a demo and actually showing up for the call.

Different product areas needed dedicated landing pages that spoke to distinct customer needs, without fragmenting the brand or creating inconsistent experiences. At the same time, existing pages weren’t optimized for conversion or demo follow-through. We needed to improve form fill rates while also addressing drop-off between booking a demo and actually showing up for the call.

Different product areas needed dedicated landing pages that spoke to distinct customer needs, without fragmenting the brand or creating inconsistent experiences. At the same time, existing pages weren’t optimized for conversion or demo follow-through. We needed to improve form fill rates while also addressing drop-off between booking a demo and actually showing up for the call.

solution

I designed landing pages built around clear hierarchy and a prominent, low-friction form paired with concise product overviews and social proof to build trust and drive submissions. The pages were implemented within HubSpot, making it easy for the marketing team to launch, test, and iterate quickly across campaigns. To improve demo attendance, I added an intentional step in the flow on the post-booking thank-you page. After booking a demo, users were guided through what to expect on the call, helping set expectations, reduce friction, and increase the likelihood they would show up prepared.

I designed landing pages built around clear hierarchy and a prominent, low-friction form paired with concise product overviews and social proof to build trust and drive submissions. The pages were implemented within HubSpot, making it easy for the marketing team to launch, test, and iterate quickly across campaigns. To improve demo attendance, I added an intentional step in the flow on the post-booking thank-you page. After booking a demo, users were guided through what to expect on the call, helping set expectations, reduce friction, and increase the likelihood they would show up prepared.

I designed landing pages built around clear hierarchy and a prominent, low-friction form paired with concise product overviews and social proof to build trust and drive submissions. The pages were implemented within HubSpot, making it easy for the marketing team to launch, test, and iterate quickly across campaigns. To improve demo attendance, I added an intentional step in the flow on the post-booking thank-you page. After booking a demo, users were guided through what to expect on the call, helping set expectations, reduce friction, and increase the likelihood they would show up prepared.

LeagueApps mobile app landing page

A mobile-focused landing page combining curated app content, social proof, and a shortened form to reduce friction and drive more submissions.

A mobile-focused landing page combining curated app content, social proof, and a shortened form to reduce friction and drive more submissions.

An alternate hero framed around why someone should book a demo, tested against more product-led messaging to improve submission rates.

An alternate hero framed around why someone should book a demo, tested against more product-led messaging to improve submission rates.

A post-signup step that sets expectations for the demo with quick FAQs, helping reduce drop-off and improve attendance.

A post-signup step that sets expectations for the demo with quick FAQs, helping reduce drop-off and improve attendance.

other projects

other projects

Kay Adams Speaking at the NextUp 2025 Conference

NextUp '25

Event Branding & Marketing Campaign

LeagueApps Marketing One-Pagers

LeagueApps One-Pagers

Marketing Materials & Product Campaigns

Plancha Diner Mug

Plancha Diner

Logo & Brand Identity