Plancha Diner is a fictional restaurant concept used to explore my branding process end to end. I started by curating a vibe board to define tone and direction, then explored a range of logo, type, and color options before refining into a cohesive identity system. The goal was to build a brand that felt real and usable across touchpoints like menus, signage, and social. I approached it like a client project: set a clear direction, explore broadly, then refine into a system that could scale.